Objective

Crema, a partnership between Kokie Padilla in London and myself, based in LA, was commissioned to launch Clowd's branding, an apparel brand aiming to challenge mental health stigmas.

An 8 hour time gap can make things a bit tricky  No one like a long email thread. Whats the best way to get this done?

Solution

Crema turned to Figma, a collaborative interface design tool, to develop and manage its brand guidelines. This choice was motivated by Figma's real-time collaboration features.
The platform allowed team members, to build and iterate while maintaining steady conversations in slack and other channels to create the brand's identity.

Conclusion

By leveraging Figma for its brand development, Clowd was able to overcome geographical barriers and foster a collaborative environment that reflected its core mission and values. This approach not only streamlined the brand development process but also ensured that the final guidelines were a true reflection of Clowd's identity, ready to make a meaningful impact in the lives of those it aims to support.