Place Holder Branding

I was commissioned to develop the initial website branding and logo for Placeholder REI. Presented below are a series of screen captures from the site. A pivotal feature of the website is the seamless integration of their property listings from Notion directly onto the deals page. This solution was meticulously crafted to align with Placeholder REI's existing operational workflow, enabling effortless updates without necessitating access to the website editor.

For the logo design, the concept was a sophisticated play on the word "place," incorporating the silhouette of a home to substitute the letter "A." After an extensive typographic exploration, which included fonts like Times New Roman, we ultimately selected Arial. This choice was driven by its clean lines and robust character, which perfectly encapsulate the brand's ethos.